Position Paper 1 | Mobile Apps

Though having been around for years, Extended Reality is increasingly gaining more significance in the digital sales industry. Extended Reality may sound familiar if you've ever heard of Virtual Reality (VR), Augmented Reality (AR), or Mixed Reality (MR.) All of those realities that you may have read about in an article or seen in an advertisement fall under a simpler term, which is 'extended' reality. 

Extended Reality has developed to be an immersive interaction between the business and customer through immersive technologies. Businesses use extended reality to expand and ameliorate the experiences customers receive from a company, whether online or in-store. The ultimate goal of said businesses is to create an application that is both successful and enjoyable to the customer, which is often achieved by careful observation of in-person customer interaction and familiarity with constant-developing, immersive technologies. 

What are the differences of VR, AR, and MR?

It is often easy to confuse the differences of each individual reality, considering they all have the 'virtual' aspect in common. Virtual Reality is a digital experience that can either be completely similar or different from the real-world. VR is usually experienced through VR Headsets and/or a head-mounted display (HMD.) VR allows individuals to interact in a three-dimensional environment. Augmented Reality is a technology that allows the intertwining of reality from the real-world environment and digital elements. AR typically has no limits and allows you the experience a composite view of the real-world with what virtual elements you choose: gaming, education, healthcare, or manufacturing. Mixed Reality is like AR on steroids, so I've heard. It overlays digital information into your real world view (similar to AR,) except it allows you to interact with elements from both worlds. 

Extended Reality in Mobile Apps

Multiple mobile applications utilize the power of extended reality to ensure a better success for their brand and consumers.

Vera

Vera is an enterprise computer vision platform with AR technology that breaks down buildings and turns them into intelligent environments. The functionality of this digital source allows realtors the flexibility to completely reconstruct buildings by both, exterior and interior, succeeded through highly accurate three-dimensional visualizations. Vera is polished with hardware-free positional tracking to help power: 

• applications and services
• building-wide devices
• equipment 
• operating management capabilities 
• access to real time data analytics powered by AI and ML technology 

Drop Dead: The Cabin

Drop Dead: The Cabin is perfect for gamers with a thrill for bringing horror games into real-life---in the atmosphere of their own home. This games takes place in a creepy cabin where the player is to rely on general survival skills and defensive instincts in order gather supplies, all while fighting off horrific proto-zombie creatures. The MR technology allows you to place significant items on the application in the room you choose for the game to take place. The technology will scan the layout of the room and create a thrilling, atmospheric cabin with gruesome zombies invading from windows and broken doors.  

XR Health: XR Therapeutic Spaces 

XR Therapeutic Spaces is a XR Health product created to provide personalized, data-driven environments for the betterment of patient outcomes and enhance the therapeutic experience. These therapeutic spaces are mostly self-operating and for managing stress, anxiety, depression, PTSD, phobias, addiction, and more. This is a move made to empower the healthcare solution system through VR, and it offers both medial and non-medical treatments, like Behavioral Space, Physio Space, and eXperience Space.  If interested, click the link above and fill out an information message to hear from a specialist and discuss potential missions and partnerships. 

Extended Reality is more than what people know to be of entertainment: games, Snapchat filters, movie and film, etc. Extended reality has become a critical role in healthcare therapy, medicine, education, manufacturing, retail, and entertainment. This technology is revolutionizing through all industries, giving consumers assistant technical advancements for almost anything. XR has the power to shift the ways in which nations live and work even more than it's current effectiveness. The better businesses understand what their consumers are looking for, how to operate the technologies and sufficiently, and understand the benefits, the better the world has to offer.